
◆ Elevated Design
Rooms guests book for.
Every room I design is built around one anchor piece, named, branded, and composed from real products you can buy. It's how I designed Black Diamond and Blackcrest Retreat, and I can do it for your rental or your home.
Packages from $250 · Shopping my rooms is always free.
◆ Work With Me 1:1
Hire Me to Design Your Space
Short-term rental or your own home. One room or the whole house, remote anywhere or in person if you're near Massanutten.
Design Strategy Call
$250
90 minutes
Credited toward any package within 30 days
- ◆Walk through your space or listing photos together
- ◆Pick the anchor for each room
- ◆Your top fixes, ranked by impact on photos and bookings
- ◆Written recap after the call
Room Design Board
$450
per room
One room, fully designed
- ◆Anchor piece selected for the room
- ◆Room name and logo
- ◆Concept board with paint and finishes
- ◆Shoppable product list, every link real
- ◆1 round of revisions
- ◆5-7 day turnaround
Signature Whole-House STR Design
$2,500
up to 3 bedrooms
+ $400 per additional room
- ◆Property name, master logo and brand guide
- ◆Themed name and mini-logo for every room
- ◆Design board + shoppable list for every room
- ◆To-scale floor plan furniture layout
- ◆Shared color and material palette across the house
- ◆2 revisions on the brand, 1 per room
Example: a 7-bedroom like Blackcrest = $2,500 + (4 × $400) = $4,100
Start →Floor Plan Layout
$350
per room
Included in Whole-House
- ◆Your floor plan in a professional space-planning tool
- ◆To-scale furniture placement, room by room
- ◆Layout export for your builder or contractor
- ◆1 round of revisions per room

Full Concierge Design
The whole house, done for you.
Everything in Signature Whole-House, plus sourcing, order placement, tracking and install coordination. This is how Blackcrest Retreat was built, room by room. Reserved for 1-2 projects a year.
How We Work Together
- ◆Projects run on email and scheduled check-ins, not unlimited real-time texting. Quick questions are always welcome.
- ◆Revision rounds are included as listed; additional rounds are $50 each.
- ◆A deposit secures your project start date; balance due on delivery.
2
Luxury STRs designed top to bottom
30+
Rooms designed and branded
15
Five-star reviews at Black Diamond
★★★★★
“Looking for uniqueness and comfort? Each room was assigned to my guest based on their personality. You won't be disappointed.”
★★★★★
“I think this is the nicest AirBnB we've stayed at!”
★★★★★
“Every detail was thoughtfully considered.”
How I Design
The Anchor Method
Not vibes. A repeatable process that turns one great piece into a room people remember, photograph, and rebook.
01
Find the anchor
Every room starts with one piece: a chandelier, a bed, a mural, a ceiling. It sets the story, the colors and the room's name. Everything else answers to it.

02
Storyboard the room
The room gets a name, a logo and a story, so guests remember it and talk about it. This is why reviews say rooms feel assigned to them.
King Crest storyboard

03
Compose with real products
Not a mood board of things you can't buy. Every piece on the board is a real, in-stock product at a real price, so the board is also the shopping list.
Blackcrest living room design board

04
Render, then build
You see the finished room before a single order is placed. Then it gets built, and it looks like the render.
King Crest ensuite render
Render to Reality
What you see is what gets built.
The King Crest ensuite at Blackcrest Retreat: the render, then the finished room.
The render
The finished roomDeep Dive · The Diamond Suite
Why this room works.
The most-booked suite at Black Diamond Retreat, and the anchor method in action.

The Diamond Suite
Black Diamond Retreat · Massanutten, VA
01
The statement piece
A custom handmade pillow case with the room's diamond icon stitched on, paired with dimensional wall lettering, "THE DIAMOND", mounted right above the headboard. Neither is loud on its own. Together, with the bedding and the branding, it all comes together as one cohesive moment.
02
Bedding that photographs
White bedding layered with a navy velvet throw and a mix of gold and navy pillows, including a navy lumbar pillow with the room's diamond icon stitched on.
03
Mirrors are free square footage
A large arched mirror beside the bed doubles the perceived size of the room and throws the lamp light back across the space.
04
Layered lighting
Ceiling fan with a light kit overhead, matching gold-and-crystal table lamps on both nightstands, plus ambient wall-wash glow up the sloped ceiling.
05
A private moment
Rust velvet curtains frame a door straight out to a private balcony. Most rooms don't get their own outdoor access, so it becomes the room's selling point.
06
The bench does double duty
A tufted velvet storage bench at the foot of the bed holds the folded extra towels in plain sight: storage that also stages the room for photos.
Free Room Tours
Shop My Actual Picks
Tour the rooms in my own short-term rentals and shop the furniture, decor, lighting and bedding I picked. Your price is the same; I earn a small commission when you buy through my links.
◆ Blackcrest Retreat ◆

Blackcrest Suite
Primary king suite + spa bath
Shop the Room →

Queen Crest
Two queen canopies + leopard ceiling
Shop the Room →

King Crest
Patterned ceiling + crystal chandelier
Shop the Room →

Peak Crest
Navy + gold canopy king
Shop the Room →

The Crest Club
Sectional lounge + arcade
Shop the Room →

Kitchen + Coffee Bar
Black cabinets + island seating
Shop the Room →

Great Room
Leather lounge + long-table dining
Shop the Room →

Upper Deck
Sectional + firepit in the trees
Shop the Room →

Crest Wellness
Arched niches + wellness room
Shop the Room →
◆ Black Diamond Retreat ◆

The Diamond Suite
Moody navy + gold king suite
Shop the Room →

The Antler Suite
Primary king suite: antler lamps + black velvet
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Glacier Cove
Light cream + greige king room
Shop the Room →

Camp Black Diamond Bunk Room
Custom bunks + spiral slide
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The Black Diamond Lounge
Pool table + arcade + bar
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The Ember Peak
Warm neon + dark wood bedroom
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The Alpine Queen
Forest mural + canopy double
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The Summit
Starry-night neon + canopy king
Shop the Room →

Great Room + Dining
Living + dining great room
Shop the Room →

Living Room
Sectional + statement lighting
Shop the Room →

Kitchen + Coffee Bar
Cookware, coffee bar + entertaining
Shop the Room →

Deck + Outdoor
Deck + outdoor + spa amenities
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Whole House
Linens, bath, laundry, safety + the extras
Shop the Room →
STR Items
Everything I Stock My Rentals With
Beyond the furniture: the kitchen, bath, linens, outdoor and guest-supply items I actually use in my STRs.
Every room links to my shop pages (Amazon and LTK picks). Affiliate disclosure: I earn a small commission when you buy through my links, at no extra cost to you.
Custom Logo Items
Put Your Logo on Everything
The #1 thing guests ask about. Every branded piece in our retreats (robes, mugs, tumblers, throws, pillows, wine glasses) and where I ordered them. Upload your logo at checkout and you're done. Need the logo? Every design package includes one.
Bedrooms & Lounging
Embroidered logo robesPlush fleece, one color per Crest roomShop →
Custom logo throw blanketsMonogram throw — the Diamond Crest oneShop →
Crest Club logo throwBranded throw for the game-room sectionalShop →
Logo quiltsWoven logo blanket — Great Room + Crest WellnessShop →
Custom logo accent chairsThe B-print swivel chairs by the Great Room fireplaceShop →
Custom logo pillowsSleeper chair lumbar pillows — Ridge Crest + Diamond CrestShop →
Crest Club logo pillowsBranded pillows for the game-room sectionalShop →
Kitchen, Coffee & Bar
Logo coffee mugs16oz bistro mugs for the coffee barShop →- Clear glass logo mugs13oz glass mugs, printed logoShop →
- Logo plastic wine tumblersShatterproof — safe for the hot tub + deckShop →
- Logo stemless wine tumblersStemless wine tumblers with your logoShop →
- Logo wine glassesStemmed glasses with your property logoShop →
- Engraved wine openersCorkscrew multi-tools for the home barShop →
- Engraved whiskey decanter setDecanter + glasses, custom engravedShop →
- Logo leather coastersSet of 6 with your initial or logoShop →
- Branded oven mitts + pot holdersKitchen sets with your logoShop →
- Custom logo kitchen rugs3-pack runner + matsShop →
- Custom logo wine labelsPersonalized bottle labelsShop →
Guest Experience
Logo chocolate gold coinsThe welcome-tray treasure guests loveShop →
Personalized golf ballsFor the putting green + legacy basketShop →- Monogrammed door matsFront door + every entryShop →
- Custom logo bath matsPhoto/logo printed shower rugsShop →
- Monogrammed towelsBeach + fingertip towels with your initialShop →
- Personalized yoga matsBranded wellness roomShop →
Custom logo wall signs3D crest shields over every bedShop →- Custom neon signsRoom names + logo glowShop →
- Custom logo stickersFor packaging, gifts + labelsShop →
Affiliate disclosure: as an Amazon Associate I earn from qualifying purchases, at no extra cost to you.
Design Rules
Four things I do in every room I design
◆ One statement piece per room
Pick ONE thing to be the moment: chandelier, mural, bed, mirror, art. Everything else supports it. Two statement pieces = noise.
◆ Hang curtains high and wide
Rod up near the ceiling, about a foot past each side of the window, curtains grazing the floor. Any window looks taller and any room feels grander.
◆ Layer lighting in threes
Ceiling, mid-level and low light in every room. One bright overhead is dorm-room energy.
◆ Buy bedding people would steal
Guests post photos in bed. White layered with one bold color reads luxe in every photo.
Rules are the easy part. Applying them to your floor plan is the job.
Have Me Design It →Want the WHY behind it?
The design is the visible part.
The strategy is the Vault.
Why these properties get booked. How I price for STR. The financing strategy behind every build. The tax loophole that cut our federal bill from six figures to under $5K. Real numbers from BDR + BCR.
Open the Vault · $27Vault, mortgage, turnkey: see every way to work with me →